If at first you don't succeed, try, try again .As if it knows already that slapping the Zeppelin name on its slow-selling flagship limo wouldn't do the trick, Daimler is back at it with a very mild facelift to its Maybach line.

It's so mild, in fact, that the test mule was able to circulate undisguised, as we really had to compare side by side to see what had been changed. But if you squint your eyes and tilt your head just so, you can see that the Maybach in the spy shots has a slightly different bumper and grille, and is said to be carrying LED headlamps, with similar mods to the rear. Maybach may be giving the interior a slight refresh, too, but they can't expect the almost indiscernible facelift to help it gain any territory on arch-rival Rolls-Royce and Bentley, can they?

[Source: EVO]

One of these days, the guys at Daimler headquarters in Stuttgart will realize that, to make Maybach a success, the marque is going to need to do more than revive some old names and slap 'em on an oversized version of the old Mercedes S-Class. Until then, however, it's full speed ahead on the current course, as Maybach is poised to unveil Zeppelin editions of its current models.

Reviving the old nameplate of the original Maybach's top-spec model, the new Zeppelin is little more than a pricy trim package. €406,000 (about $525k USD by today's rates) gets you a Maybach 57 Zeppelin, while the larger 62 commands a €473,200 ($612k) sum. In exchange, you get some unique 20" dark chrome rims, the requisite special badges, dark red tail lights, vertical exhaust outlets, special leather upholstery ("California beige" with "Stromboli black" stitching), piano lacquer trim, a set of silver champagne flutes and a plastic fragrance dispenser.

Maybach says they'll only make 100 Zeppelin editions, but remember: that's a maximum, and we'd be surprised if they actually sold that many. Full details in the press release after the jump and photos in the gallery below.


[Source: Daimler]

Anybody want to buy a used Maybach? Hello? The idea may sound entirely preposterous – an anathema, even, to the brand's nouveau riche market – but it may be the best way to get your hands on Mercedes' super-lux big brother. Of course that's the positive way to look at it, but the flip side is that, as demonstrated by recently released statistics, Maybach has the highest depreciation rates of any car on the market.

Over the course of the first year of ownership, a new Maybach 62S is assessed to lose a whopping $183k off its half-a-million-dollar sticker price. That's 39% off its purchase value in the span of a year, or roughly $500 every day. The Rolls-Royce Phantom, by comparison, loses "only" about $100k, or 24%. Slightly further down-market, things are even worse... by percentage, at least: a BMW 7 Series loses a tear-jerking 51%, and a Mercedes S-Class 47%. While depreciation is expected on a new car, this is bordering on depressing.

[Source: Automotive News Europe - Sub. Req.]

Click above for high-res gallery of the stretched Maybach 72

As if the regular old Maybach 62 wasn't decadent enough, someone just went ahead and created a Maybach 72. Starting with a donor 2004 Maybach 62, the creator stretched it enough to add a pair of rear-facing back seats to make a true limo experience. Whereas the original model was 62 decimeters (decimeter = 1/10th meter) long, the resultant party palace is 72. The price of the vehicle is said to be double that of the original at $780,000. That's a whole lot of coin, but it does have less than 500 miles on the odometer. And this is the only Maybach we know of that goes to 11 72. It's no taxi, but it sure is novel.


[Source: Motor Authority]

It sounds like a match made in heaven. A new duo of sedans styled by Aston Martin with Mercedes-Benz engineering prowess propping them up. Assuming that these two automakers can get their next super-sedans bolted together well enough, the first sedan from the recently-revived Lagonda brand and the next Maybach may be jointly designed by the two companies, which just recently began collaborating with each other. Early reports indicate that the two premium saloons would be based on the latest S-Class chassis architecture, with the Maybach brand getting the most luxurious accouterments and the Lagonda holding the sporty end of the stick.

Powertrain options for these two luxury vehicles would come from Daimler as a revised version of the V12 engine that currently powers the Maybach limos and which may even by hybridized. The jointly developed super saloons would theoretically cut the development time and budget for each by significant amounts, assuming that these two sets of management can find a way to work together. We have high hopes.

[Source: Autocar]

Seemingly nothing – not the credit crunch, not miniscule sales, not its own lengthy, lugubrious looks – can kill the Maybach. People who have wondered how long Mercedes will keep dishing out tiny servings of the enormous cars can wonder no more: top guy Dieter Zetsche has said Maybach is here to stay, and that the brand "is not losing money."

We don't know how a division that moved just 146 cars last year, even if they start at $372,000, isn't losing money. But the $1.35 million Landaulet should help things, and to be to be fair, Zetsche has said before that Maybach's profitability or otherwise is not the issue – the car is a suitable competitor to Rolls-Royce and Bentley. And Daimler has demonstrated patience: it waded through the rough times with the smart car division for ten years, and now has black ink and a hot brand to show for it.


[Source: Automotive News via eGM Car Tech]

If you've got it, flaunt it. The super high-end automotive market has been counting on that attitude for years, and it may now be coming back to bite them. It seems that sales of luxury marques such as Bentley, Maybach and Aston Martin have been on a downward trajectory over the last year. Despite the fact that there are a number of people who still have plenty of dough to purchase these expensive toys, public perception is causing some of them to hold back and keep those fat wallets in their pockets.

To combat the problem, some high-end brands are choosing to aim even higher. If ex-customers with a net-worth of less than $5 million find it socially unacceptable to make a purchase, Bentley has said it will begin marketing to those with at least a net worth of $25 million. Let us add that we've driven a few Bentleys and Rollers and can say with certainty that they are definitely conspicuous in a sea of CamCords and Mustangs.


[Source: Advertising Age]

Project Alligator. That's the internal code-name for a potential collaboration between Mercedes and Aston Martin on everything from drivetrains to platforms. CAR's September issue gets into all the details, which includes such tasty nuggest as the possible use of AMG's 6.2-liter V8 in the next Vantage, porting over Mercedes' future eight-speed auto 'box into Astons, sharing platforms between both automaker's high-end models (think SL and beyond), cooperating on the development of diesels and hybrids, and using Aston's future products to keep Maybach alive and maybe even help the wayward ultra-luxury brand thrive with up to five new models. But it gets even bigger. A collaboration between the two could place M-B in a good position to buy Aston Martin if its new owners, including Prodrive's David Richards, decide to exit the automaking biz. As CAR points out, however, the only potential loser from Project Alligator coming to fruition is Mercedes' other partner, McLaren.

[Source: CAR]

Click above for a high-res gallery of the Maybach Exelero

Big-bucks enthusiasts annoyed that they're not the only ones at the club with a Veyron can now ensure that they arrive in total exclusivity. That's because the one-off Maybach Exelero, commissioned by Fulda to act as a high-profile demonstrator for its tire line of the same name, is now for sale. The Exelero isn't some delicate flower of a show car. Based on the Maybach 57 and powered by a 700-horsepower version of that car's turbocharged V12, the Exelero reached 218 mph at Nardo. In many ways, Exelero represents what Maybach could have and should have been -- a place where daring styling and incredible performance could merge with extreme luxury to compete with Rolls-Royce and Bentley. Instead, while the marque's sedans clearly get the luxury part of the equation right, in terms of styling, they basically work in anonymity, looking like peculiar old S-Class sedans. There's nothing anonymous about the Exelero, though, and for €5,000,000 (around $7.8 million USD), you can drive the sybaritic supercar that Daimler should have given Maybach all along.


[Anamera via eGMCarTech]

Click above to view the Maybach 62 Landaulet in hi-res

Okay, it just hit us: eccentric. That's what the Maybach 62 Landaulet is, in a word. In fact, you could apply that to the whole Maybach venture. Like Dennis Hopper said in the Keanu-tastic action flick Speed, "Poor people are crazy, Jack. I'm eccentric." Daimler is evidently hoping that there are enough "eccentric" people in the United States to warrant bringing over the head-scratchingly-strange Maybach 62 Landaulet to the American market.

With trepidation and a considerable measure of revulsion, we've covered the emergence of the Landaulet from the initial rumor, through the preview before the car's unveiling in Dubai (where else), the first video footage, its North American debut and its eventual production confirmation. It's been a long and crazy wind-tousled process, and now comes confirmation that it's coming our way. Oh, and the price? Ultimately confirmed at $1.35 million. That's not a typo, and it's higher even than the highest estimates we received previously. In case you, like us, are wondering who would spend that kind of money on a convertible version of a car that ordinarily costs (an already exorbitant) $433,750, ask Hans-Dieter Mulhaupt, the VP in charge of the Maybach program: "The Landaulet is for a superrich individual who wants something that is extremely extraordinary and enjoys being driven in a car with acres of sky above them." There you have it: "extremely extraordinary", for a million-dollar premium. Check out the images in the gallery below...those are free.

[Source: Automotive News - subs. req'd]